WHAT COOKIES ARE
That's to say, cookies are files created by websites you visit. They make your online experience easier by saving browsing information. With cookies, sites can keep you signed in, remember your site preferences, and give you locally relevant content.
There are two types of cookies:
- First-party cookies are created by the site you visit. The site is shown in the address bar.
- Third-party cookies are created by other sites. These sites own some of the content, like ads or images, that you see on the webpage you visit.
What types of cookies and similar tracking technologies does Fashion Nova use on the Sites?
Who serves the cookies
How to control them
These cookies are used by advertising companies to collect information about how you use our Sites and other websites over time. These companies use this information to show you ads they believe will be relevant to you within our Service and elsewhere, and to measure how the ads perform.
These cookies help us understand how our Service is performing and being used. These cookies may work with web beacons included in emails we send to track which emails are opened and which links are clicked by recipients.
Google Analytics uses its own cookies. You can find out more information about Google Analytics cookies here and about how Google protects your data here. You can prevent the use of Google Analytics relating to your use of our Sites by downloading and installing a browser plugin available here.
These cookies are necessary to allow the technical operation of our Service (e.g., they enable you to move around on a website and to use its features).
Enhance the performance and functionality of our Sites.
In addition to cookies, our Sites may use other technologies, such as Flash technology and pixel tags to collect information automatically.
We may also use web beacons (which are also known as pixel tags and clear GIFs) on our Sites and in our HTML formatted emails to track the actions of users on our Sites and interactions with our emails. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages or within HTML formatted emails. Pixel tags are used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of the Sites, so that we can manage our content more effectively.
Mobile Application Software Development Kits (SDKs)
We may use third-party software development kits (“SDKs”) in our Apps. An SDK is a third-party computer code that may be used for a variety of purposes, including to provide us with analytics regarding the use of our mobile applications, to integrate with social media, add features or functionality to our Apps, or to facilitate online advertising. SDKs may enable third parties to collect information directly via our Apps.
Like many companies online, we use services provided by Google, Facebook, and other companies that use tracking technology. Your choices for opting out of these companies’ use of your personal information for interest-based advertising include:
- Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit allaboutcookies.org.
- Blocking advertising ID use in your mobile settings. Your mobile device settings may provide the functionality to limit the use of the advertising ID associated with your mobile device for interest-based advertising purposes.
- Using privacy plug-ins or browsers. You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers.
- Platform opt-outs. The following advertising partners offer opt-out features that let you opt-out of the use of your information for interest-based advertising:
Advertising industry opt-out tools. Some of our business partners that collect information about users’ activities on or through the Sites or Apps may be members of organizations or programs that provide choices to individuals regarding the use of their browsing behavior or mobile application usage for purposes of targeted advertising. You can use the following opt-out options to limit the use of your information for interest-based advertising by participating companies:
- Digital Advertising Alliance: http://optout.aboutads.info
- Network Advertising Initiative: http://optout.networkadvertising.org/?c=1
- European users may opt-out of receiving targeted advertising on websites through members of the European Interactive Digital Advertising Alliance by clicking here, selecting the user’s country, and then clicking “Choices” (or similarly-titled link).
- Users of our Apps may opt-out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by installing the AppChoices mobile app, available here, and selecting the user’s choices.
- Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.
If you choose to opt-out of targeted advertisements, you will still see advertisements online but they may not be relevant to you. Even if you do choose to opt-out, not all companies that serve online behavioral advertising are included in this list, so you may still receive some cookies and tailored advertisements from companies that are not listed.
Some cookies collect information about browsing and purchasing behavior when you access our websites via the same computer or device. This includes information about pages viewed, products purchased, and your journey around a website. All data passed by cookies is anonymous and will never contain individual detail such as your name, address, telephone number, or payment information but may contain our customer reference number that is unique to you. For more detailed information about how cookies work, please visit www.allaboutcookies.org.
WHY COOKIES ARE USEFUL
Cookies are files created by sites you visit. They make your online experience easier by saving browsing information. With cookies, sites can:
- Keep you signed in
- Remember your site preferences
- Give you locally relevant content
HOW ARE COOKIES MANAGED?
The cookies stored on your computer or other devices when you access our websites are designed by:
- binfenxieLimited or on our behalf, and are necessary to enable you to make purchases on our websites;
- Third parties who participate with us in marketing programs;
- Third parties who publish web banner advertisements for us.
WHAT ARE COOKIES USED FOR?
Cookies are used with our marketing partners to present you with appropriate offers and advertising as you browse other sites on the internet, based on your browsing activity while on our site. Cookies also allow us to work alongside our web analytics partner, Google Analytics, to see how you like to use our website, which pages or special functions you prefer, and help us to make them better. We may match the data we capture through cookies with personal data that we already hold about you to better understand you. This helps us to continually improve the relevance of our promotional communications, your shopping experience, and our products and services. The main purposes for which cookies are used are:
- For functional purposes essential to the effective operation of our websites, particularly in relation to online transactions, site navigation, and preferences.
- For marketing and advertising, particularly web banner advertisements and targeted updates through digital channels and social media.
- To enable us to collect information about your browsing and shopping behavior, helping us to improve your shopping experience and to monitor performance.
- To enable us to meet our contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.
binfenxie Limited works with partners who serve advertisements or present online offers on our behalf. Most of these marketing partners use both session and persistent cookies. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. All data collected by third-party cookies is anonymous and will never contain your name, address, telephone number, email address, or payment details.
WHAT TYPE OF COOKIES DO WE USE
There are two types of cookie that may be used during your visit to our site:
1 Session cookies
Session cookies are deleted after each visit to our site. For example, when you are browsing our site, it will remember you for the duration of your visit, but the cookie will be removed from your computer as soon as you close down your internet browser. Session cookies allow you to add an item to the basket and then move through the checkout. Disallowing these cookies via your web browser will mean you are unable to place an order on this site.
2 Persistent cookies
Persistent cookies remember you for a set period of time, allowing wishlist and/or previously viewed products to be displayed the next time you visit our site and whether you were logged into your account.
TURNING OFF AND DELETING COOKIES
Most web browsers will provide the option to turn off or disallow cookies. How you do this depends on the web browser you are using. Instructions for disallowing cookies can usually be found in the browser's 'Help' menu. Note that in common with most other transactional websites, if you only disable third party cookies, you will not be prevented from making purchases on our websites but refusing the cookies we have used via your web browser will mean that you are unable to make a transactional purchase on our website. You may also find that the functionality of many other websites and services will be affected. Cookies can be deleted using your web browser. However, unless they are disallowed they will be re-applied the next time you visit a website.
If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular desktop browsers are set out here:
For Microsoft Internet Explorer:
- Choose the menu “Tools” then “Internet Options”
- Click on the “Privacy” tab
- Select “Advanced”
- Choose the appropriate settings
For Google Chrome:
- Choose “Settings” and click on “Advanced”
- Under "Privacy and Security" click “Content Settings”
- Click “Cookies”
- Choose Preferences > Privacy
- Click on “Block all cookies”
For Mozilla firefox:
- Click on the menu icon then select “Options”
- Click on the icon “Privacy & Security”
- Find the menu “cookie” and select the relevant options
For Opera 6.0 and further:
- Choose the menu icon and select “Settings”
- Click on “Privacy & Security”
- Choose the appropriate settings
METHODS AND STEPS FOR CLEARING COOKIES OF COMMON BROWERS
- Chrome: Clear, enable, and manage cookies in Chrome
- Firefox: Clear cookies and site data in Firefox
- Internet Explorer: How to delete cookie files in Internet Explorer
Information about the cookies we use may be updated from time to time, so please check back on a regular basis for any changes.
Last modified April 30, 2020.
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